RN
Not actively looking for work, but open to interesting projects → Contact me
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About

I build growth
engines that
compound.

I've scaled products from early-stage hustle to $250K+ MRR, built viral content machines generating millions of views, and wired together the analytics stacks to prove all of it.

My work sits at the intersection of growth strategy, data analysis, and creative execution — from Stripe revenue tracking to TikTok algorithms, from affiliate programs to paid social at scale.

$250K+
Monthly Recurring Revenue
6M+
Views in 90 Days
5+
Years Experience
4
Certifications
Experience

Where I've
been.

Jul 2024 — PresentToronto, Canada
Growth Lead
Elevate Inc
  • Scaled Project Atlas (AI content platform) to $250K+ MRR through growth & monetization strategy
  • Owned full-funnel acquisition, conversion, retention, driving sustained subscription growth
  • Built credit-based pricing model (75 credits/video) and premium add-ons to increase ARPU/LTV
  • Launched 25% affiliate program to expand creator-led distribution
  • Implemented revenue tracking across Stripe + PostHog for accurate reporting
Nov 2023 — PresentToronto, Canada
Content Creator
Freelance
  • Scaled a social media page to over 6M views in 90 days with faceless comic content
  • Grew another page to 2M+ views in 90 days, building an active Discord community
  • Developed targeted content strategies optimized through performance analytics
  • Produced and edited diverse content types, maintaining brand consistency
Mar 2022 — Feb 2023Toronto, Canada
Growth Specialist
Cradle
  • Developed and executed comprehensive growth strategy for user acquisition & engagement
  • Conducted data-driven analysis to identify opportunities and measure growth initiatives
  • Reverse-engineered competitor growth strategies to stay ahead of industry trends
  • Designed user acquisition campaigns across email, social media, and online advertising
Scaling products since 2022
Work

Selected
highlights.

#001 — Elevate Inc

Project Atlas → $250K MRR

Scaled an AI content platform from early revenue to $250K+ MRR through full-funnel growth strategy, credit-based monetization, and paid social optimization.

Growth StrategyMonetizationStripePostHog
#002 — Freelance

6M+ Views in 90 Days

Built and scaled a faceless comic content page from zero to millions of views, proving repeatable viral content frameworks for social platforms.

Content StrategySocial MediaViral Growth
#003 — Elevate Inc

Affiliate Engine

Designed and launched a 25% commission affiliate program, building a creator-led distribution channel that expanded subscriptions at scale.

Affiliate MarketingPartnershipsDistribution
#004 — Elevate Inc

Revenue Analytics Stack

Implemented and debugged end-to-end revenue tracking across Stripe + PostHog, enabling accurate reporting and data-driven decision making.

StripePostHogAnalyticsData
Skills

Toolkit.

Growth & Marketing

Growth StrategyUser AcquisitionConversion OptimizationRetentionMonetizationAffiliate MarketingPaid SocialContent Strategy

Data & Analytics

Data AnalysisA/B TestingRevenue TrackingFunnel AnalysisTechnical WritingReporting

Tools & Platforms

StripePostHogGoogle AnalyticsGoogle AdsMeta AdsDiscordVideo Editing
Education & Certs

Credentials.

B.A. Management, Economics & Finance

University of Guelph
2019 — 2023
  • Google Analytics Certification
  • Meta Social Media Marketing Professional Certificate
  • AI-Powered Performance Ads Certification
  • Google Ads Display Professional Certification
Contact

Let's build
something.